Revista Strategia2017-09-252017-09-252017http://revistas.pucp.edu.pe/index.php/strategia/article/view/17857/18110No presenta resumenapplication/pdfspainfo:eu-repo/semantics/openAccesshttp://creativecommons.org/licenses/by/4.0Negociosinfo:eu-repo/semantics/articlehttps://purl.org/pe-repo/ocde/ford#5.02.04