Browsing Vol. 07 Núm. 13 (2012) by Author "Murphy, David S."
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Contabilidad y marketing: buscando un denominador común
Murphy, David S. (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2012-09-21)Accounting and marketing are very different disciplines. The analysis of customer profitability is one concept that can unite accounting and marketing as a common denominator. In this article I search for common ground ...