Now showing items 1-9 of 9

    • La violencia de género en los espacios públicos 

      Beatriz Arce, María (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Gender-Based Violence (GBS) is one of the most important obstacles in theway to development. The model of communication for social change (C4SC),under an approach of civil rights, presents an unavoidable opportunity for ...
    • El fútbol y el héroe posmoderno 

      Pahuacho, Alonso (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      The aim of this article is to reveal, through a critical analysis of the discourse,how the leading football player Paolo Guerrero has been built up in differentsporting newspaper articles as a new national hero who is able ...
    • Transmediación en la televisión peruana 

      Vásquez, Guillermo (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Transmedia storytelling is gaining increasingly more presence in narrations thatpeople access through different media or platforms. In fact, this is not unawareto the Peruvian’s television contents in which the transmedia ...
    • Los corresponsales peruanos en la Guerra del Pacífico 

      Gargurevich, Juan (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Little significance has been given to the important role played by journalism during the previous trial to the Chilean’s War Declaratory against Peru and Bolivia. In the same way to the journalists, the war stringer who ...
    • Razón social o nombre comercial: la comunicación empresarial en la construcción fantástica sostenibilidad 

      Ribeiro, Backer (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Sustentabilidade tornou-se um modismo, e todas as organizações empresariaisquerem “estar na moda”. Todas buscam desenvolver e comercializar seus produtosde forma que não agridam o meio ambiente e não façam mal à saúde ...
    • Actores y discursos religiosos en la protesta social 

      Pérez, Rolando (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      This article analyses the roles played by the actors related to religious groups,the way that they rebuild their participation and representation in the publicspace from their involvement in the initiative of social protest ...
    • Día nacional del Perú y medios de difusión 

      Lloréns, José Antonio (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      This article offers a theoretical exploration about the massive display of mediaduring the annual celebration of Peru’s National Day. The exploration is basedon the general assumption that this celebration is a central ...
    • José María Arguedas: difusor de la música andina 

      Núñez, Gabriela (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Jose Maria Arguedas (1911-1969) is one of the most important contemporaryPeruvian writers. His life and literacy work have located in the literature and theanthropology edges, reality and fiction, speaking and writing, the ...
    • Presentación. Conexión; Núm. 4 (2015) 

      Sánchez León, Abelardo (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)