Browsing Núm. 04 (2015) by Title

Now showing items 7-9 of 9

    • Razón social o nombre comercial: la comunicación empresarial en la construcción fantástica sostenibilidad 

      Ribeiro, Backer (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Sustentabilidade tornou-se um modismo, e todas as organizações empresariaisquerem “estar na moda”. Todas buscam desenvolver e comercializar seus produtosde forma que não agridam o meio ambiente e não façam mal à saúde ...

    • Transmediación en la televisión peruana 

      Vásquez, Guillermo (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Transmedia storytelling is gaining increasingly more presence in narrations thatpeople access through different media or platforms. In fact, this is not unawareto the Peruvian’s television contents in which the transmedia ...

    • La violencia de género en los espacios públicos 

      Beatriz Arce, María (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Gender-Based Violence (GBS) is one of the most important obstacles in theway to development. The model of communication for social change (C4SC),under an approach of civil rights, presents an unavoidable opportunity for ...