Browsing Núm. 04 (2015) by Title

Now showing items 4-9 of 9

    • El fútbol y el héroe posmoderno 

      Pahuacho, Alonso (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      The aim of this article is to reveal, through a critical analysis of the discourse,how the leading football player Paolo Guerrero has been built up in differentsporting newspaper articles as a new national hero who is able ...

    • José María Arguedas: difusor de la música andina 

      Núñez, Gabriela (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Jose Maria Arguedas (1911-1969) is one of the most important contemporaryPeruvian writers. His life and literacy work have located in the literature and theanthropology edges, reality and fiction, speaking and writing, the ...

    • Presentación. Conexión; Núm. 4 (2015) 

      Sánchez León, Abelardo (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)

    • Razón social o nombre comercial: la comunicación empresarial en la construcción fantástica sostenibilidad 

      Ribeiro, Backer (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Sustentabilidade tornou-se um modismo, e todas as organizações empresariaisquerem “estar na moda”. Todas buscam desenvolver e comercializar seus produtosde forma que não agridam o meio ambiente e não façam mal à saúde ...

    • Transmediación en la televisión peruana 

      Vásquez, Guillermo (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Transmedia storytelling is gaining increasingly more presence in narrations thatpeople access through different media or platforms. In fact, this is not unawareto the Peruvian’s television contents in which the transmedia ...

    • La violencia de género en los espacios públicos 

      Beatriz Arce, María (Pontificia Universidad Católica del Perú. Fondo EditorialPE, 2015-07-04)
      Gender-Based Violence (GBS) is one of the most important obstacles in theway to development. The model of communication for social change (C4SC),under an approach of civil rights, presents an unavoidable opportunity for ...