Working Papers

Permanent URI for this communityhttp://54.81.141.168/handle/123456789/141904

Buscamos profundizar y explorar los conocimientos en las áreas y temas relevantes en los negocios discutidos internacionalmente. Nuestra investigación está dirigida para profesionales y stakeholders de todas las industrias e investigadores que busquen fuentes de información en los temas de investigación relevantes e innovadores en los negocios.

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2012 - 20155

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Author: search.filters.author.Marquina Feldman, Percy

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Now showing 1 - 5 of 5
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    Impacto de la Responsabilidad Social Empresarial en Comportamiento de Compra y Disposición a Pagar de Consumidores Bogotanos
    (CENTRUM Publishing, 2012) Marquina Feldman, Percy; Reficco, Ezequiel
    La investigación pretende determinar la incidencia que tiene la Responsabilidad Social Empresarial en el comportamiento de compra y en la disposición a pagar de los consumidores por atributos de este tipo en los productos que consumen. Se implementó un diseño experimental mediante la metodología del Choice Based Conjoint (CBC). Dicha metodología permitió además cuantificar la disposición a pagar del consumidor por determinados atributos del producto. En este caso, nuestro interés es estudiar el trade-off entre los atributos de responsabilidad social y de competencias corporativas. El experimento fue aplicado a 120 consumidores. Se encontró evidencia empírica de una relación positiva significativa entre la Responsabilidad Social Empresarial y el comportamiento de compra de los individuos de la muestra. Así mismo, se encontró también el efecto producido por esos atributos de Responsabilidad Social en la decisión de compra y en la disposición a pagar de los consumidores de zapatillas en Bogotá, es más importante que el producido por las Competencias Corporativas. Esta investigación procura contribuir al debate actual sobre la importancia de la Responsabilidad Social Corporativa tanto como criterio único y como modelo conjunto (con las Habilidades Corporativas) en tanto pueda ser un factor determinante del Consumo Socialmente Responsable. El experimento sobre el modelo de Elección Discreta permite comprobar cómo la CSR es un factor concluyente, o no, de la compra final.
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    Spirituality and Leadership
    (CENTRUM Publishing, 2012) Iona Gherman, Tatiana; Marquina Feldman, Percy
    We reflect then on the meaning of the “Catholic social tradition”, trying to provide a deeper and objective understanding of the notion of Catholic values. We can integrate concepts from moral philosophy, psychology and Catholic religion (see Figure 1 and Figure 2). In other words, we want to show how other perspectives can be integrated, that is based on Kant, Hegel or Sartre, and reaching to the Catholic values, showing in a practical manner the universality of these values. The purpose of all this discussion would be to address the basic question about the meaning of life and to emphasize the profound desire of the human being to discover it. The ability to answer such a question will enable the man to determine his position in front and towards each of the problems of his daily existence. Search for meaning of life is not just a matter of philosophy, but a daily elementary necessity.
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    Behavioural Dynamic Model of Consensus, Cohesion, Conflict and Potency of Top Management Teams in a Textile and Apparel Sector
    (CENTRUM Publishing, 2015) Chang, Luis; Alfaro Paredes, Emigdio Antonio; Marquina Feldman, Percy
    This research studied the relationships among the consensus, the cohesion, the conflict and the potency of the top management teams in a textile and apparel sector. In order to achieve its goal, this study used four validated scales: (a) Strategic Orientation of Business Enterprises Scale for measuring consensus, (b) Perceived Cohesion Scale for measuring cohesion, (c) Interpersonal Conflict Scale for measuring conflict, and (d) Guzzo, Yost, and Campbell Scale for measuring potency. The conclusions were the following: (a) by well managing cohesion, consensus and conflict, the top management team can acquire potency, (b) the used scales with small changes are appropriate for evaluating the constructs, and (c) the proposed model was validated, with the precision that the influence of cohesion by itself seems not too important. Finally, some topics were suggested for future researches.
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    Relationships among TQM practices and Performance, considering the influences of the Culture, the Industrial Sector and the Size of the Firms
    (CENTRUM Publishing, 2015) Pino Jordán, Ricardo Miguel; Alfaro Paredes, Emigdio Antonio; Marquina Feldman, Percy
    The purpose of this study was to propose a model for understanding the relationships among the Total Quality Management (TQM) Practices and the Performance, considering the culture, the industrial sector and the size of the firms. After the evaluation of the proposed model in a specific developing country, some conclusions were the following: (a) TQM Practices had a significant relationship with the operational performance of the private firms, but not for all types of firms, (b) TQM practices which were most related with the operational performance of firms which produced services: (i) in small firms were: the training of the workers, the management commitment, and the customer focus, (ii) in medium firms were: quality management of providers, product design, and the management commitment, and (iii) in the big firms were: product design, management commitment and customer focus, and c) TQM practices which were most related to the operational performance in medium and big firms were: customer focus, product design and training of workers. Finally, some topics were suggested for future researches.
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    Entrepreneurial skills, significant differences between Serbian and German entrepreneurs
    (CENTRUM Publishing, 2012) Morales Rosales, Carlos Emilio; Marquina Feldman, Percy
    An extensive literature review reveals various authors acknowledge skills have an impact on entrepreneurial success. However, a lack of consensus regarding the main skills an entrepreneur needs is apparent. In this study, a contribution is made to the debate with empirical data and analysis. A sample of 394 potential entrepreneurs was administered the SAT-ECENT questionnaire, testing four skills: readiness to change, learning capacity, impact on people, and stress tolerance. The questionnaires were administered in Serbia (n = 190) and in Germany (n = 204). In this paper, evidence about two main issues is presented: entrepreneurial skills vary significantly across countries, and the skill tolerance to stress plays an important role in explaining the variance in the development of entrepreneurial skills in the two countries. Discussion is focused on the research implications and relevance of the findings as well as the practical implications for entrepreneurship-promotion programs.