Working Papers

URI permanente para esta comunidadhttp://54.81.141.168/handle/123456789/141904

Buscamos profundizar y explorar los conocimientos en las áreas y temas relevantes en los negocios discutidos internacionalmente. Nuestra investigación está dirigida para profesionales y stakeholders de todas las industrias e investigadores que busquen fuentes de información en los temas de investigación relevantes e innovadores en los negocios.

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2012 - 20152

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Autorsearch.filters.applied.operator.equals: search.filters.author.Iona Gherman, Tatiana

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    Spirituality and Leadership
    (CENTRUM Publishing, 2012) Iona Gherman, Tatiana; Marquina Feldman, Percy
    We reflect then on the meaning of the “Catholic social tradition”, trying to provide a deeper and objective understanding of the notion of Catholic values. We can integrate concepts from moral philosophy, psychology and Catholic religion (see Figure 1 and Figure 2). In other words, we want to show how other perspectives can be integrated, that is based on Kant, Hegel or Sartre, and reaching to the Catholic values, showing in a practical manner the universality of these values. The purpose of all this discussion would be to address the basic question about the meaning of life and to emphasize the profound desire of the human being to discover it. The ability to answer such a question will enable the man to determine his position in front and towards each of the problems of his daily existence. Search for meaning of life is not just a matter of philosophy, but a daily elementary necessity.
  • Miniatura
    ÍtemAcceso Abierto
    Student-based brand equity in the business schools sector: An exploratory study
    (CENTRUM Publishing, 2015) Vincent, Charles; Iona Gherman, Tatiana
    Faced with increased competition, business schools seem to have realized that having the strongest brands, hence, a distinct image, is vital to strengthen their presence in the education marketplace. It is in this context that the present paper focuses on assessing the dimensions of brand equity of business schools from the MBA-enrolled student’s perspective, with a specific reference to the Peruvian market. In this regard, it builds an instrument around five dimensions of brand equity, namely, brand loyalty, brand association, brand awareness, perceived quality, and overall brand perception. Additionally, it furnishes a snapshot of the Peruvian business schools sector by means of providing the order of dimensions pertaining to each business school. The analysis suggests that perceived quality seems to be the most important dimension of brand equity, while the overall brand perception is almost always ranked last. Conceptualizing brand equity from the MBA-enrolled student’s perspective can prove to be useful as this framework could assist business schools in designing marketing strategies to improve their brand equity and gain a higher student share.