Centro de Innovación de la Cadena de Valor

URI permanente para esta colecciónhttp://54.81.141.168/handle/123456789/166748

Este centro promueve el estudio de los problemas más relevantes para las etapas de la cadena de valor y se evalúan las nuevas tecnologías que están reconfigurando la industria. Estudia la cadena de valor en: la operación logística, la innovación, la promesa de la inteligencia artificial y temas afines.

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20152

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Autorsearch.filters.applied.operator.equals: search.filters.author.Arias Bolzmann, Leopoldo GabrielFecha de inicio: 2012

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Mostrando 1 - 2 de 2
  • Miniatura
    ÍtemAcceso Abierto
    Factors Influencing the Purchasing Decision within a Hypercompetitive and Hyperlocalized Market: The Case of the Chilean Pharmacies Market
    (CENTRUM Publishing, 2015) Arias Bolzmann, Leopoldo Gabriel; Hevia, Hector; Shurmann, Francia
    The study identifies the qualitative and quantitative variables that influence a consumers’ pharmacy store selection within a hypercompetitive market. The market studied is also characterized by the hyperlocation of multiple store brands in a relatively close distance. In addition, the study investigates the average distance a consumer walks from their point of origin to the store. Qualitative results indicate that emotional and rational influences differ by age group; however, all groups expect high quality service. Quantitative results indicate store selection is influenced by the perception of lowest prices, service, product assortment and frequent buyer discounts. Loyalty was found to be linked to age of the customer. Finally, consumers willing to compare prices are more likely to walk longer distances. Loyalty reduces such distances by approximately twenty percent.
  • Miniatura
    ÍtemAcceso Abierto
    Non-technological innovations: market performance of exporting firms in South American emerging economies
    (CENTRUM Publishing, 2015) Pino, César; Felzensztein, Christian; Zwerg- Villegas, Anne Marie; Arias Bolzmann, Leopoldo Gabriel
    Innovation plays a key role in the economic growth of companies, sectors and countries. Even though there is great interest in researching innovation, there is little evidence on the influence of innovation on the performance of exporting firms in emerging economies. This study aims to analyze the effects of non-technological innovations (organizational and marketing innovations) on the market performance of exporting firms. We collected data from firms in fast growing South American emerging economies: Colombia, Peru and Chile, with a final sample of 299 completed surveys. Hypotheses were tested with Structural Equation Modeling (SEM). Our results show that organizational innovations (new or improved organizational methods) have more influence on market performance than marketing innovations. Findings confirm the importance of innovative performance as a mediator between organizational innovations and market performance. Our study contributes to the strategic innovation management field, the design of public policy and the strategy of exporting firms.