(Pontificia Universidad Católica del Perú, 2024-12-16) Pichihua, Sofía Pamela
TikTok’s popularity in Peru during the COVID-19 pandemic confirmed that public entities linked to the health sector such as the Ministry of Health and EsSalud must define an active digital communication strategy. This research describes which characteristics of COVID-19 vaccination campaign videos in those accounts were the most effective in going viral. In conclusion of content analysis, short videos with at least one hashtag usually get more interaction and views; while dance challenges and newstype videos were frequently used by both accounts. The popularity of the videos also responds to the participation of health personnel and the immunized population. This research also provides a guide for TikTok’s narrative videos related to the public health context.
(Pontificia Universidad Católica del Perú, 2024-12-16) García González, Janet; Martínez-Sala, Alba María; Ramos-Soler, Irene; Serna Saucedo, Norma Leticia
The research addresses the impact of Information and Communication Technologies (ICT) on the well-being of older adults. The problem lies in the lack of digital skills and distrust in technology, which limits its adoption and potential benefits in disease prevention and control. The objective is to determine how the use of ICT influences active aging and disease prevention. A qualitative methodology with an exploratory approach was used, based on focus groups of older adults in Xalapa, Veracruz. Mexico. The results show that, although ICT can improve the quality of life by facilitating communication and access to services, there are challenges such as lack of digital skills and distrust in technology. The conclusions highlight the need for inclusive policies and training to maximize the benefits of ICT in this population group
(Pontificia Universidad Católica del Perú, 2024-12-16) Batista Rangel, Adriana Carolina; Vega Casanova, Jair; Camelo Guarín, Alicia
This paper shows the results of the use of television fiction for Comprehensive Sexuality Education in times of confinement. A post-test adapting the "Questionnaire for the evaluation of Knowledge, Attitudes and Practices related to sexual activity, HIV, VTP and GBV" was applied to 80 adolescents (15-17 years old), 41 had watched on YouTube 20 chapters of the fiction series on sexual and reproductive human rights and sexual and reproductive health "Revela2" and 39 constituted the control group. When comparing means by groups, significant differences were found. The intervention group had greater knowledge about HIV, more favorable attitudes towards the use of the emergency pill, more favorable attitudes towards sexual diversity, and greater perception of self-efficacy in making decisions about romantic and sexual relationships. The control group had more favorable attitudes towards adolescent sex, condom use and early HIV diagnosis.
(Pontificia Universidad Católica del Perú, 2024-12-16) Reyes Velázquez, Bruno David; Hamui Sutton, Liz; Sánchez Guzmán, María Alejandra; Castillo Altamirano, Tzeithel Athenea; Consejo y Chapela, Carolina; Maya, Alfredo Paulo
The communication of health information guarantees the continuity of care, however, there are social interactions that emerge due to work conditions that affect this communication, generating a discontinuity of care. The objective of the study was to recognize the social interactions that affect the communication of health information from the Clinical Record, during medical care. The methodology used was the case study, the extended case method, ethnography and narrative interview in a second level public hospital in Mexico City. The results show that emerging social interactions depend on the scarce digital infrastructure and work overload, affecting the communication of health information in the Clinical Record. In the discussion, it was interpreted that doctors perform alternative actions such as the use of personal resources and the preparation of informal clinical records to try to make the best clinical decisions.
(Pontificia Universidad Católica del Perú, 2024-12-16) Guadalupe Madge, Elena
This essay about the media coverage of Indigenous peoples' health in Peru reveals a consistent lack of depth and nuance. Pre-pandemic, domestic outlets echoed governmental perspectives without critical analysis of the indigenous healthcare conditions; while international media, though acknowledging discrimination and primarily focused on environmental issues, did not make explicit connections between both topics and the limited access to health services in these communities. This trend continued during the pandemic, with domestic coverage remaining superficial and international media largely ignoring the pandemic's impact on indigenous communities. It reveals a persistent racism within the press, so it is possible to affirm the historical power imbalances stemming from colonialism continue shaping news framing, agenda-setting and the determination of news value both domestically and internationally, being that media representations in a post-colonial context reinforce stereotypes of formerly colonized people, whose voices and issues are considered newsworthy only when they if fit certain narratives.
(Pontificia Universidad Católica del Perú, 2024-12-16) Lemus Alcántara, Sergio
Health care is an institutionalized activity under the control of the State. Current public policy offers benefits limited to scientific progress and the use of technology for its potential to solve highly complex problems. However, in public hospitals, the distance between the discourse and the concretion of care is observed, whose epitome is human praxis. This work is the result of a research project of the Master’s and Doctoral Program in Medical, Dental and Health Sciences of the National Autonomous University of Mexico (UNAM). Uses the ethnographic method in the clinical context. Findings open the discussion on the scope and implications of how technology is used in the clinical context. Currently, the use of technology is a topic of research in the Department of History and Philosophy of Medicine of the UNAM, coordinated by Professor Alfredo Paulo Maya.
(Pontificia Universidad Católica del Perú, 2024-12-16) Herrera Ramírez, Débora
We tend to see objectification as a negative act in clinical practice, yet Svenaeus makes us reflect that it has in fact allowed for a better understanding of the functioning and composition of the body. In this article, from his epistemological proposal, we will address the good and the bad forms of objectification in the nutritional practice of adolescents with large bodies by using visualization technologies, specifically electrical bioimpedance. Finally, from a hermeneutics and phenomenology standpoint, we propose that in nutritional practice, in addition to treating the biological body, we also treat the lived body of adolescents, based on listening to and understanding their being/existence in the world.
