Explorando por Autor "Cruz de la Torre, Jessica Daniela"

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Desde la red social Facebook: #NiUnaMenos en Lima 2016
(Pontificia Universidad Católica del Perú, 2023-11-22) Cruz de la Torre, Jessica Daniela
In its inception, the social network Facebook was created for entertainment purposes. However, in this new digital age, interaction through social networks has become a new means to act. In these, a user can share a post or react to it if they feel it is aligned with their own interests. In this way, the user’s interest or emotions towards a certain cause or event are expressed and they can identify with it. One cause was to combat violence against women from the #NiUnaMenos social movement, in which they organized a massive march in August 2016 in Lima. In this article, it is attempted to find out how the use of Facebook influenced the formation of the aforementioned movement in Lima during 2016. It is proposed that it was done in two ways: as a means for collective mass organization for offline activities and as an instrument to build a discourse seeking to improve a situation through collective action. The methodology of this research is based on a balance of secondary sources that include: theses, magazine articles, books and other documents. Finally, it was found that Facebook provided specific tools for communication such as messaging, groups and a fan page. All of them helped the organization of the social movement #NiUnaMenos and were means by which immediate interaction and overcoming spatial limitations between people with similar interests was feasible, as well as the construction of a discourse around the situation of oppression and inequality that women experience through collective action.