Explorando por Autor "Coaguila Sutti, Tony Ronald"

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Consulting report - Natura Cosmeticos - improvement of consultant's experience
(Pontificia Universidad Católica del Perú, 2018-09-24) Coaguila Sutti, Tony Ronald; Cusipuma Frisancho, Mayra Carmen; Sánchez Paredes, Sandro Alberto
Natura is a cosmetics company, which looks to merge cosmetics with personal relationships. The company is located in eight different countries, Peru, Mexico, Chile, Argentina, Bolivia, Brazil, Colombia, and France. The present consulting report focuses on Natura Peru. The company operates through direct sales, via door-to-door distribution. Therefore, the consultant is a pillar very important in the company. For this reason, the company looks to improve the consultants’ experience, which is the final goal of the consulting project. After the initial analysis of the company´s current situation, the key problem was that Natura has a suboptimal beauty consulting experience. This problem causes claims and represents unnecessary losses for the company. The operational and logistics area are the ones directly involved with the problem. The investigation focus is placed on the picking line, warehouse, and delivery process. The proposed solution addressed the problem in three aspects. Fist, stacking boxes according to the weight, by using a color-coding base on traffic lights. Second, using the XL box sparingly, delivering the small orders in the small or medium boxes and using a bag to deliver the merchandise. Finally, to employ a new cardboard with a layer of wax, in order to be able to protect the boxes from the rain. The proposal is expected to help the company to offer a better consultant experience and build a strong brand. An implementation plan, key success factors, and cost, were proposed to facilitate the application inside the company.