Browsing 360: Revista de Ciencias de la Gestión by Title
Now showing items 1-20 of 46
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Analysis of failures in the launch of new products in the beverage industry in Peru from the stage-gate model
(Pontificia Universidad Católica del Perú, 2018-09-25)This article analyses the importance of properly structuring the process of the newproducts development (NPD). It identifies some failures in the NPD process in thePeruvian beverage industry based on an exploratory study ... -
Analysis of the value and its influence on the redesign and replacement of components in the mypes of the textile apparel sector in the Arequipa region
(Pontificia Universidad Católica del Perú, 2019-09-25)The value analysis, redesign and replacement of components are key activities in the performance of microenterprises in the Arequipa textile sector; however, in practice,they are not carried out in a systemic way, taking ... -
Are networks important in order to secure a firm’s strategy? – A literature review
(Pontificia Universidad Católica del Perú, 2017-08-29)Since Granovetter´s (1973) research on weak and strong ties in relationship networks, a great amount of literature has been written about the network´s potential for firms in order to obtain more and different resources, ... -
Baltazar Caravedo. La energía social de la empresas B. Lima: Universidad del Pacífico.
(Pontificia Universidad Católica del Perú, 2017-08-29) -
Block, Joern, Karsten Kohn, Danny Miller y Katrin Ullrich. 2015 “Necessity entrepreneurship and competitive strategy”. Small Business Economics. New York, volumen 44, número 1, pp. 37-54.
(Pontificia Universidad Católica del Perú, 2016-05-26) -
Calculation of retirement pensions in the Private Pension System: uncovering the black box
(Pontificia Universidad Católica del Perú, 2016-05-26)The calculation of retirement pensions in the Private Pension System, when tackled by the public media, leaves the wrong impression of being an incomprehensible subject. Certainly it has an important technical component, ... -
Change Management: a Methodological Proposal from the Strategic Process
(Pontificia Universidad Católica del Perú, 2016-05-26)Starting with a literature review, the description of concepts and approaches raised by different authors will be exposed, concepts which in turn will allow the reader to gain some understanding of this complex theme that ... -
Changes in the music industry and the role of collective management societies
(Pontificia Universidad Católica del Perú, 2018-09-26)This article explores and analyzes the role of Performing Rights Organizations withinthe paradigm shifts that have occurred in recent years, both globally and locally, in the music industry. We used the agency theory as a ... -
CONCYTEC: gobernanza y ecosistemas para la innovación
(Pontificia Universidad Católica del Perú, 2017-08-29)Gisella Orjeda es bióloga de profesión. Obtuvo su Ph.D. en Genética por la Universidad de Birmingham (Reino Unido) en 1995. Después de trabajar en diferentes laboratorios en Francia, retornó al Perú para continuar con su ... -
Contrast of a knowledge management model in a public university in central Mexico
(Pontificia Universidad Católica del Perú, 2019-09-25)Often, knowledge-generating organizations have been studied from the influence of their culture, structure and flexible and innovative processes, or from the influence of their leadership and the continuous training of ... -
De la reflexión a la gestión social. Entrevista a Cecilia Blondet Moreno
(Pontificia Universidad Católica del Perú, 2016-05-26)Cecilia Blondet es una destacada profesional de la sociedad civil peruana. Es historiadora por la PUCP y tiene una serie de publicaciones sobre la participaciónsocial y la presencia de las mujeres en la política. Su vida ... -
Del Aguila, Levy (ed.) 2014 Ética de la gestión, desarrollo y responsabilidad social (sobre industrias extractivas y proyectos de inversión). Lima: Fondo Editorial PUCP.
(Pontificia Universidad Católica del Perú, 2016-05-26) -
Diversity management The millennial challenge in a group of organizations: who are they, what motivates them and how to retain them?
(Pontificia Universidad Católica del Perú, 2019-09-25)This article aims to analyze the strategies and policies applicable to a group of professional millennials and how they represent a challenge for organizations. The millennial Generation has requirements and expectations ... -
Educating innovative and critical thinking managers
(Pontificia Universidad Católica del Perú, 2017-08-29)Critical thinking is recognized as a competency for life, as a basic component of creativity and innovation; and as a key professional expertise for organizations worldwide. The aim of this paper is to propose different ... -
El marketing en contexto. Entrevista a Rolando Arellano Cueva
(Pontificia Universidad Católica del Perú, 2016)Rolando Arellano Cueva es uno de los exponentes más importantes de la gestióny el marketing en nuestro país. Rolando es psicólogo de la PUCP, tiene una maestría en administración (MBA) de ESAN - Graduate School of Business ... -
Etnomarketing: business strategies from cultural roots
(Pontificia Universidad Católica del Perú, 2016-05-26)This article focuses on the changes that took place in consumer studies starting with the collectivist focus that etnomarketing offers in the digital age, the same that separates itself from a rational and individualist ... -
Growth factors in peruvian fintech: a characterization in a multiple case study
(Pontificia Universidad Católica del PerúPontificia Universidad Católica del Perú, 2020-12-17)Las fintech son un tipo de empresa emergente, emprendimiento o startup que posee modelos de negocio innovadores basados en la tecnología para atender necesidades financieras. En el Perú, las fintech poseen un alto ... -
Growth of agrobiotechnology startups: an approximation from a study multiple cases
(Pontificia Universidad Católica del PerúPontificia Universidad Católica del Perú, 2020-12-17)Las agrobiotech startups son un modelo de negocio disruptivo que brinda alternativas mediante productos o servicios a diferentes tipos de cultivo en términos de productividad, calidad y/o sostenibilidad. El desarrollo ... -
How do Peruvian fintech innovate? An approach from a multiple case study
(Pontificia Universidad Católica del Perú, 2019-09-25)Fintech is a type of startup with a disruptive business model that provides digital financial services. One of its main competitive advantages is that they continually innovate, which is why the management of the resulting ... -
¿Innovación en el Perú?: una reflexión a partir de indicadores sintéticos
(Pontificia Universidad Católica del Perú, 2017-08-29)Este documento tiene como propósito describir de forma somera y sucinta el estado de la innovación del Perú a partir de indicadores sintéticos que ofrece el Índice Global de Innovación de la Universidad de Cornell, INSEAD, ...
