Show simple item record

dc.contributor.authorPino, Césares_ES
dc.contributor.authorFelzensztein, Christianes_ES
dc.contributor.authorZwerg- Villegas, Anne Mariees_ES
dc.contributor.authorArias Bolzmann, Leopoldo Gabrieles_ES
dc.description.abstractInnovation plays a key role in the economic growth of companies, sectors and countries. Even though there is great interest in researching innovation, there is little evidence on the influence of innovation on the performance of exporting firms in emerging economies. This study aims to analyze the effects of non-technological innovations (organizational and marketing innovations) on the market performance of exporting firms. We collected data from firms in fast growing South American emerging economies: Colombia, Peru and Chile, with a final sample of 299 completed surveys. Hypotheses were tested with Structural Equation Modeling (SEM). Our results show that organizational innovations (new or improved organizational methods) have more influence on market performance than marketing innovations. Findings confirm the importance of innovative performance as a mediator between organizational innovations and market performance. Our study contributes to the strategic innovation management field, the design of public policy and the strategy of exporting firms.es_ES
dc.publisherCENTRUM Publishinges_ES
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Perúes_ES
dc.sourcePontificia Universidad Católica del Perúes_ES
dc.sourceRepositorio Institucional - PUCPes_ES
dc.subjectNon-technological innovationses_ES
dc.subjectMarket performancees_ES
dc.subjectEmerging economieses_ES
dc.subjectLatin Americaes_ES
dc.titleNon-technological innovations: market performance of exporting firms in South American emerging economieses_ES

Files in this item


This item appears in the following Collection(s)

Show simple item record

Except where otherwise noted, this item's license is described as info:eu-repo/semantics/openAccess