Now showing items 1-1 of 1

    • A Model for Assessing the Quality of Marketing-Management Education 

      Rivera Camino, Jaime Eduardo; Alarcón Ramírez, Víctor Fidel (CENTRUM Publishing, 2015)
      This study proposes and tests a model of educational quality in marketing management incorporating resource-capability variables linked to learning outcomes for students and the competitive positioning of universities. Drawing ...