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Un espacio para aprender y soñar: Estrategias empleadas en la creación del programa de formación de públicos del gran teatro nacional
Audience management is a constant concern of cultural organizations. On one hand, allows the organization to last over time and; on the other hand, a proper management of this will generate an achievement on the organization’s ... -
THE OLD MILKMEN ARE BACK: A NOSTALGIA MARKETING INITIATIVE WITH SOCIAL VALUE FROM DANLAC
The present study focuses on one of the most representative campaigns of Danlac company: the return of the ancient dairy farmers, a project that the company materializes hiring elderly people. With that, Danlac manages to ... -
The imposters. Reflections on a socio-environmental conflict
In an imperfect environment not all the decisions a player chooses are the best ones, even less if these decisions must take place in a conflict, and in fact, the tension increases and becomes more serious if the benefit ... -
PROCESS OF FINDING CLIENTS IN THE INTERNATIONAL MARKET
The search for customers in different international markets has been - and is - controversial, due to the application of different methodologies andprocesses for market researchers. There is only one way to deal with this ... -
Design Management: A new world to explore between design and management
(Pontificia Universidad Católica del Perú, 2019-11-19)Over the years, we have seen how companies are in an increasingly changing environment and respond to a more complex user needs. Therefore, organizations must be innovative in their processes, technologies, products and ... -
Family harmony and direction in a family business
(Pontificia Universidad Católica del Perú, 2019-10-17)The majority of Peruvian companies are born being relatives. This characteristic makes them unique because they have institutions, leaderships and their own laws that must be managed so that they can survive, since the ... -
¿Almost parallel worlds?: The similarities between a great Fashion Brand and a Multinational Fast-Moving Consumer Goods Company
(Pontificia Universidad Católica del Perú, 2019-10-17)In times as variable as the century we live in, adapting to the needs of the environment is essential to survive market competition; However, the real challenge lies in identifying the future needs of the consumer and being ... -
Is neuromarketing a reality or a simple theory? The importance of the applicance in the commercial sector
(Pontificia Universidad Católica del Perú, 2019-10-17)The present study focuses on knowing what the consumer's behavior is, with respect to the use of marketing strategies that companies in the commercial sector give to the development of their brands, from the perspective ... -
INNTEGRA: Why integrate the value of Sustainable Innovation in the city?
(Pontificia Universidad Católica del Perú, 2019-10-17)Indisputably, the world in which we live in is a product of an extensive historic process. In fact, the last 100 years of humanity has witnessed big dicoveries and inventions that undoubtedly revolutionized in an accelerated ... -
The major impediment to sustainable social development: Global inequality
(Pontificia Universidad Católica del Perú, 2019-10-17)The rising of global inequality has become a universal concern. The evidence suggest that the gap between rich and poor has widened in the last three decades despite the economic growth in some countries. Moreover, the ... -
Neoliberalismo, Estado de derecho y gestión de la corrupción
(Pontificia Universidad Católica del Perú, 2019-10-17)The corruption of public management systems is a place of recurrent citizen interpellation in Peru. Long historical, the last few years have meant a kind of escalation in the history of corruption, as well as the moment ... -
Sales and Marketing within Internet of Things (IoT) Business Environments
(Pontificia Universidad Católica del Perú, 2019-10-17)In this era of enterprises digital transformation, sales and marketing professionals have to face countless challenges due to accelerated development of Internet of Things within B2C markets and uncountable spectrum of ... -
Tourism management in protected areas
(Pontificia Universidad Católica del Perú, 2019-10-17)Tourism in Natural Protected Areas (ANP) has increased in recent years and the trend is that it continues to do so. This has been beneficial, mainly economic and social, but at the same time, a worldwide concern has arisen ... -
Déjame que te cuente: storytelling on current political campaigns
(Pontificia Universidad Católica del Perú, 2019-10-17)The changes in society’s perception on politics and corruption, and distrustfulness in politicians’ actions, have made necessary for candidates to transform their campaign strategies. Storytelling, a marketing technique ... -
Editorial
(Pontificia Universidad Católica del Perú, 2019-10-17) -
Key points for an adequate calculation of ratios and analysis of financial statements
(Pontificia Universidad Católica del Perú, 2018)There is a lot of literature related to financial analysis and interpretation of ratios regarding profitability, liquidity, management and solvency of a certain company. Nonetheless, there is a few literature based on some ... -
The strategic management of a comprehensive education policy for outstanding students: the case of Escuela de Talentos del Callao
(Pontificia Universidad Católica del Perú, 2018)In the last decades, education has become one of the fundamental and critical tasks of the national, regional and local levels of government. In this, the importance of the regional intervention is transcendental for the ... -
¿Visibilize and / or activate? Notes for the management of a House of Culture
(Pontificia Universidad Católica del Perú, 2018)A house is a space that we inhabit. However, a house also teaches us to inhabit (it) offering multiple ways to live in it with human beings, people and objects, that are important to us. In other words, a house activates ... -
Management of the Marketing Mix of services in a memorial museum: Case Study of “Lugar de la Memoria, la Tolerancia y la Inclusión Social” (LUM)
(Pontificia Universidad Católica del Perú, 2018)The present study focuses on knowing how “Lugar de la Memoria, la Tolerancia y la Inclusión Social” (LUM) manages each of the elements of the marketing mix in the first quarter of 2017. At the methodological level, the ... -
The management of operational knowledge as a starting point for the innovation of organizations
(Pontificia Universidad Católica del Perú, 2018)The changing economic environment of the various productive sectors has empowered the use of knowledge as the main source of competitive advantage over traditional factors of production such as capital, labor and infrastructure. ...
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